Hobby Lobby: Halloween

Seasonal Branding

Hobby Lobby is a store known by artists and creatives for its products. I chose to do Halloween seasonal branding for this store because I have yet to see branding like this for their brand. Hobby Lobby is a Christian organization and I do realize sometimes this causes issues with this holiday. To remedy this I decided to go with less of the dark, scary aspect of Halloween and more on the kid-friendly ghosts and ghouls aspect.